This is Instagram’s new logo

The updated Instagram wordmark.
It’s certainly… different. | Image: Meta

Instagram has unveiled a new wordmark, moving away from the recognizable cursive typeface it's used over the last decade. The updated wordmark is a strange mix of half-cursive, half-print that's somehow less legible than its predecessor. Like, that totally says "Instagzam," right?

"The wordmark at the top of the app hasn't changed in 10 years, so it was time for a refresh," Instagram head Adam Mosseri announced on his account. "Cleaner and more modern, with references to the original and the simplicity and craft that's always made it Instagram."

A before and after comparison of the Instagram wordmark.

Mosseri is seemingly aware that this will be a controversial change, because he also posted it …

Read the full story at The Verge.



* This article was originally published here

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