Media Perception Of Social Workers

The first time I watched a DVD, I was blown away by the image quality. The image was so detailed, sharp and clear. Compared to DVDs, my VHS tapes looked like I was watching through a dirty window. I couldn’t go back. And I couldn’t imagine the picture getting any better. Until I saw my first Blu-ray, that is. And my first 4K….  You get the idea. No matter how good something is, it can always be better. In marketing, strategic upgrades and enhancements can bring exponential improvements in processes, tactics, and ultimately results. Who would settle for VHS marketing when they could be rocking Ultra-HD-8K revenue? This week’s roundup features posts on how you can improve key elements of your marketing, from content creation to measurement to influencer involvement. What Marketers Are Reading and Sharing Most Right Now: 1. Conversion Rate Optimization for B2B (Moz) B2B sales cycles are longer than B2C, with many more touchpoints, twis...

Editor’s note: Crystal King is a Social Media Professor for HubSpot Academy and creator of its popular LinkedIn for Business Course .  Visuals and Messaging for LinkedIn Ads There are limitless ways to create amazing visual ads that stand out to your audience , it just takes a little creativity, a lot of testing, and the right tools to make it successful. Whether you’re using a graphic or video, make sure you’re designing and finding images that set context for your content, capture peoples’ attention, and align with your brand.  Here’s a great example. This ad from Adobe is both visually pleasing and has a strong message for Women’s History Month. Here are some visual design recommendations for your LinkedIn ad: First, make sure you’re using rich media.  Use Canva to create unique, branded social media images. Vary your image types—try using icons, GIFs, stock photos, graphics, etc. Use color...

Facebook is making Instagram safer for young people while developing Instagram for under-13s. | Image: Instagam Facebook-owned Instagram is introducing changes designed to make the app safer for young people. From now on, anyone signing up to the service who’s under the age of 16 (or under 18 in certain countries) will have their account set to private by default, though the option to switch to public will still be available. Anyone under these ages with a public account now will be sent a notification encouraging them to switch to private. Instagram has been edging toward making private accounts default for young people for a while. In March , it started showing young people signing up to Instagram a message extolling the virtues of having a private account. Now, it’s making private the default. Advertisers will only be able to target people under 18 based on their age, gender, and location Facebook the company is also introducing changes to how advertiser...

Photo by Amelia Holowaty Krales / The Verge Instagram Reels can now be up to one minute long, double the previous 30-second time limit. Instagram initially debuted Reels with a brief 15-second time cap, then quickly doubled it just a month later. Reels is now nearly a year old, so it seems it’s time for an update again. Until recently, TikTok also capped videos at 60 seconds long, and it’s with that time constraint that the platform really blew up. So it’s probably wise that Instagram is expanding its short video limit to give creators a little more space to work with. TikTok’s longer limits were better for cooking videos, storytelling, and plenty more, and they still maintained the app’s quick-flipping pace of programming. TikTok recently expanded its limit to three minutes for all creators, so it’s probably a matter of time before Instagram nudges its cap even further. Instagram has yet to share in detail how well Reels is doing, but Instagram’s leader, A...

Illustration by Alex Castro / The Verge Instagram scammers have developed a lucrative “banning” racket, according to a new report from Motherboard . For around $60, some scammers will get banned whatever Instagram account you choose, friend or foe, and often the scammers make even more money on the backend by helping the targeted users regain access to their accounts. The process, according to interviews and material reviewed by Motherboard , involves using a verified account to impersonate a target (their name, photo, bio), and then reporting the target as an impersonator to get them banned. Apparently, as long as the target has a human in their profile picture the method works. Banning and restoring accounts pays well Motherboard writes that other users they spoke to also had their accounts banned for being reported for violating Instagram’s policies around suicide and self-harm , a type of content the company has tried to become even more proactive around...

Earlier this year, we compiled a list highlighting 16 brilliant minds for marketers to follow on LinkedIn . During this pivotal and unpredictable time in the business world, visionary and impactful thought leadership has never been more valuable. These folks bring it, and so we wanted to bring them to your attention. It's an eclectic collection featuring a wide assortment of perspectives, backgrounds, and specializations. People on the list range from up-and-comers to veteran pros and executives. Some of the inclusions stretch the traditional definition of a "marketer." But all are creators who have built tremendous personal brands and achieved admirable success as professionals (albeit while following radically different paths). Luckily for us, they're also generous in sharing their wisdom and insights, bringing value to the social media feeds they grace on a regular basis. Several were subsequently kind enough to participate in exte...

One of the most exciting announcements at WWDC this year was the introduction of platform-wide dark mode in iOS 13. During WWDC a group of enthusiastic iOS engineers and designers from Instagram’s design systems team banded together to begin plotting out what it would take to adopt dark mode in our app. This week’s update to Instagram includes full support for iOS dark mode. This took months of work and collaboration between numerous design and engineering teams in the company. As such, we wanted to take some time to share how we approached adopting dark mode and some of the obstacles we encountered along the way. API Philosophy Apple did an excellent job shaping how dark mode works in iOS 13. Most of the heavy lifting is done on your behalf by UIKit. Because of this, one of the key principles we had when building out dark mode support in our app was that we should “stand on the shoulders of giants” and try to stick with Apple’s APIs as much as possible. This is beneficial for several ...