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Showing posts from January, 2026

Instagram’s top boss is missing the point about AI on the platform

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What is an authentic photo? A couple of weeks ago, Adam Mosseri posted to his grid . In a series of messages, Instagram's top exec laid out his concerns for the platform in the coming year, largely around AI. The post was equal parts Working Through It, a sounding of alarms, and a rallying cry to creators who use the platform: AI is about to be everywhere on Instagram, and the best way to stand out from "inauthentic" content is to be an authentic, original voice. "Everything that made creators matter - the ability to be real, to connect, to have a voice that couldn't be faked - is now accessible to anyone with the right tools," he says. The people want gritty realness … Read the full story at The Verge. * This article was originally published here

You can’t trust your eyes to tell you what’s real anymore, says the head of Instagram

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Instagram boss Adam Mosseri is closing out 2025 with a 20-images-deep dive into what a new era of "infinite synthetic content" means as it all becomes harder and harder to distinguish from reality, and the old, more personal Instagram feed that he says has been "dead" for years. Last year, The Verge's Sarah Jeong wrote that "…the default assumption about a photo is about to become that it's faked, because creating realistic and believable fake photos is now trivial to do," and Mosseri eventually concurs: For most of my life I could safely assume photographs or videos were largely accurate captures of moments that happened. This is clearly … Read the full story at The Verge. * This article was originally published here