Meta is ending support for custom face filters in its apps
                Image: Cath Virginia / The Verge          Meta is shutting down all third-party face filters and AR effects on Facebook, Instagram, and Messenger, along with the tools used to create them, on January 14th, 2025. That includes any created by brands and other third parties, the company wrote in a blog post  today. Meta’s own AR effects will continue to operate, however.  The Meta Spark platform is used to create face filters  like those you’d see on Snapchat  or TikTok  that make you look old or reimagine you as a cartoon character, as well as AR games  and ads. Any videos that have used Spark-based AR effects will stay up on Facebook, Instagram, and in messages sent over Messenger, the company says in its FAQ about the change .   Meta introduced its AR tools in 2017 , giving it an answer to AR features Snapchat already had. It’s been a popular part of the platform, and the change hasn’t gone unnoticed by the platform’s creators, as TechCrunch  notes , pointing to complai...