How an Excel TikToker manifested her way to making six figures a day
Photo Illustration by Grayson Blackmon / The Verge Taking an unconventional route to a conventional business Kat Norton is a Microsoft Excel influencer. She has over a million followers on TikTok and Instagram, where she goes by the name Miss Excel, and she’s leveraged that into a software training business that is now generating up to six figures of revenue a day. That’s six figures a day. And she’s only been doing this since June 2020. Kat is a one-woman operation, with no staff or management layer. She uses her iPhone and consumer software to make her videos, and I’ve got to say, she has one of the healthiest relationships with the social platforms of maybe any creator I’ve ever talked to: she thinks of them purely as marketing channels for the video courses she sells elsewhere. That’s a big flip from the traditional creator business model, which is usually aimed at monetizing the platforms directly. Kat’s just not doing that. But where this conversatio...