Posts

Instagram’s top boss is missing the point about AI on the platform

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What is an authentic photo? A couple of weeks ago, Adam Mosseri posted to his grid . In a series of messages, Instagram's top exec laid out his concerns for the platform in the coming year, largely around AI. The post was equal parts Working Through It, a sounding of alarms, and a rallying cry to creators who use the platform: AI is about to be everywhere on Instagram, and the best way to stand out from "inauthentic" content is to be an authentic, original voice. "Everything that made creators matter - the ability to be real, to connect, to have a voice that couldn't be faked - is now accessible to anyone with the right tools," he says. The people want gritty realness … Read the full story at The Verge. * This article was originally published here

You can’t trust your eyes to tell you what’s real anymore, says the head of Instagram

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Instagram boss Adam Mosseri is closing out 2025 with a 20-images-deep dive into what a new era of "infinite synthetic content" means as it all becomes harder and harder to distinguish from reality, and the old, more personal Instagram feed that he says has been "dead" for years. Last year, The Verge's Sarah Jeong wrote that "…the default assumption about a photo is about to become that it's faked, because creating realistic and believable fake photos is now trivial to do," and Mosseri eventually concurs: For most of my life I could safely assume photographs or videos were largely accurate captures of moments that happened. This is clearly … Read the full story at The Verge. * This article was originally published here

How to tweak your online platform algorithms

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Here’s how you can see more or less of certain content being pushed to you on Facebook, Instagram, X, TikTok, and more. Love them or hate them, more than half of the world's population interacts with algorithmic recommendations in some way every day. Algorithmic recommendations play an integral role in how users discover new content across platforms like Facebook, Instagram, TikTok, and YouTube. It can be nice to be fed a stream of fresh posts, pictures, and videos that are already tailored to our interests instead of manually hunting for content to engage with, but algorithms don't always show you what you actually want to see. Many online platforms provide features that aim to help you fix this. The algorithms they deploy are, after all, designed to make y … Read the full story at The Verge. * This article was originally published here

Instagram wants to limit hashtag spam

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If you're tired of seeing Instagram posts with a seemingly endless list of hashtags, Instagram is making a change to stop that. In a post today, Instagram chief Adam Mosseri said that the platform will now cap hashtags to five per post. "While I know it can be tempting to use more, a few specific tags actually perform better than a long list of generic ones," Mosseri says on his "Instagram advice" channel. "Quality over quantity is key." Mosseri notes that hashtags do help with search, but "don't increase your reach" - instead, you should "focus on working out what kind of content resonates with your audience." Instagram has also worked to … Read the full story at The Verge. * This article was originally published here

Instagram is putting Reels on your TV

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Meta is starting to test a new Instagram app for TVs that lets you watch Reels on a big screen. The app will be available first as a pilot for Amazon Fire TV devices in the US starting Tuesday. The homescreen of the Reels-focused app will show personalized, horizontal collections of videos to browse through. Click into a thumbnail and you'll see the full portrait video, a caption on one side, and stats such as likes and shares on the other. Like with Reels on your phone, the next video swipes up from the bottom of the screen. "You can watch Reels from the accounts you follow as well as popular and recommended content tailored to your inter … Read the full story at The Verge. * This article was originally published here

Instagram gives you more control over your Reels algorithm

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Instagram is launching a new AI-powered feature for fine-tuning which videos appear in your Reels tab. The "Your Algorithm" update allows you to see which topics Instagram already thinks you're interested in based on your previous activity, and then remove some, or add new topics, to better direct what kind of videos you actually want to see. "As your interests evolve over time, we want to give you more meaningful ways to control what you see on Instagram, starting with Reels," Instagram said in its announcement. "Using AI, you can now more easily view and personalize the topics that shape your Reels, making recommendations feel even more t … Read the full story at The Verge. * This article was originally published here

Facebook and Instagram will let European users see fewer personal ads

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Meta will soon give Instagram and Facebook users in the European Union the option to limit personalized ads, in an effort to comply with the bloc's tech rules. The European Commission announced that the new advertising options will be rolled out in January 2026, and that this is "the first time that such a choice is offered on Meta's social networks." "Meta will give users the effective choice between: consenting to share all their data and seeing fully personalised advertising, and opting to share less personal data for an experience with more limited personalised advertising," said the EU Commission. These upcoming changes are the result … Read the full story at The Verge. * This article was originally published here